Monday 18 January 2010

Semiotics and Representation

Semiotics: the study of signs and images.
Representations: to present the original idea, with some reconstruction.

Semiotics is the study of signs and images. It allows media texts to be taken apart and deconstructed to show how meanings are created. Semiotics shows that meaning develops, at the simplest level.

Denotations: the single basic, or literal meaning.
Connotations: signs/codes/images are placed into a particular context.